Issues Relating to Independently-run English Language Schools

Gareth Steele, Mike Mackay, Mark Gibson

This presentation will deal with the establishment and management of independent language schools. Topics that will be dealt with include: 

1. The process of establishing a school, renting of new premises, purchasing of teaching equipment, financing and brand development;

2. Sales and marketing, different methods of student recruitment, web pages, flyers and advertisements;

3. Development of school brand and teaching methods;

4. Employment of secretarial and teaching staff;

5. School expansion and related issues;

6. General problems.

Gareth Steele, Mike Mackay and Mark Gibson are long term residents of the Kitakyushu area. They have been running their own independent language schools within the Kitakyushu area for the last 5 to 8 years.